Wayfair Opens First AllModern Store

Wayfair, Inc recently announced the opening if it’s first-ever AllModern store. AllModern is Wayfair Inc.’s modern specialty retail brand – selling modern design in a simple, streamlined experience. And now, that experience is getting a fresh take as we officially open the doors at MarketStreet Lynnfield in Lynnfield, Massachusetts.


Extending the shopping experience to physical retail, Wayfair is giving customers even more options in how they shop, whether that be online, in-person, or both. The key to the customer experience is putting customers in charge of their own shopping journey.


The AllModern store blends together both digital and physical retail, offering a smarter, tech-first approach to shopping. Shoppers can interact with furniture and experts in person while gaining instant access to an endless aisle of product options and inspiration that’s thoughtfully curated for each and every customer. The shopping experience fast, free delivery as well as assembly and installation services. Shoppers can also download AllModern’s app to build their cart and learn more about the designs they see in store. And at the Design Studio, they can access free design services with expert advice on everything from finishing touches to full home redesigns.


“We are excited to bring to our customers the best of modern design coupled with an incredibly simple shopping experience – something that has never been done before. Our store is intentionally designed to be warm and inviting – where everyone feels welcome, reflecting our belief that good design is the standard for all, not a luxury for the few,” noted Reena Person, president of AllModern. “With our first-ever AllModern physical store, we’re inviting new customers to get to know our brand and deepening relationships with existing customers as they have the opportunity to get to know us in real life.”


The AllModern store is a full sensory experience that can’t just be captured in words. To see it for yourself, be sure to check out this new shopping experience the next time you’re at MarketStreet Lynnfield.



About AllModern

AllModern is dedicated to bringing you the best in modern design. Since 2006, we’ve honored our mission of making contemporary furniture accessible to everyone, on every budget. Our comprehensive collection of modern furniture offers everything you need to refresh a room or completely remodel your home. AllModern is passionate about finding the latest trends in contemporary decor that will serve as a stylistic guide for modern mavens and new enthusiasts alike. Our website is constantly updated with fresh contemporary furniture that will spark new ideas and evolve your style. The best part? You don’t have to wait. Once you find pieces you love, our fast and reliable shipping program delivers contemporary furniture right to your doorstep. Because when you find what you’ve been looking for, you want it now. For more information, visit  www.AllModern.com.


About Wayfair

Wayfair is the destination for all things home: helping everyone, anywhere create their feeling of home. From expert customer service to the development of tools that make the shopping process easier to carrying one of the widest and deepest selections of items for every space, style, and budget, Wayfair gives everyone the power to create spaces that are just right for them.

The Wayfair family of brands includes:

  • Wayfair: Everything home – for a space that’s all you.
  • Joss & Main: The ultimate style edit for home.
  • AllModern: All of modern, made simple.
  • Birch Lane: A fresh take on the classics.
  • Perigold: An undiscovered world of luxury design.
  • Wayfair Professional: Just right for Pros.

Wayfair generated $13.7 billion in net revenue for the full year 2021. Headquartered in Boston, Massachusetts with operations throughout North America and Europe, Wayfair employs more than 16,000 people.


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