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MLILY USA plans to begin U.S. production on two new mattress collections introduced at the recent Las Vegas Market and expects to start shipping this fall. The company said its strategy to address back health and value-driven sleep products resonated with retail buyers.
The new ChiroPro hybrid collection, tested and endorsed by the International Chiropractors Assn. (ICA), was designed to provide optimum support for back health and alleviate one of American consumers’ most common issues with their mattress and sleep.
Mlily’s exclusive partnership with the ICA was highlighted during market with Dr. Joe Betz, clinical director of Modern Chiropractic Center and ICA chairman, who was in the Mlily showroom each day of market to speak with retailers and answer questions within his expertise.
“Retailers told us they liked the options ChiroPro offers different body types for a better comfort fit, but the options keep it simple enough for consumers to make a buying decision,” said Glenn Kobylarcyzk, executive vice president.
Offered in firm and plush feels, the 13-inch ChiroPro mattress is constructed with multiple comfort and support layers, including gel and soft flex foams, and an individual, pocketed coil unit that conforms to the body and promotes natural airflow.
Kobylarcyk said its new collection of value-driven hybrids was a “big hit” among retailers who experienced the lineup of 9-, 11-, and 13-inch mattresses.
“The definition of value is ‘the best you can get for the dollar,’ and that’s exactly what you get with these beds. You get a graphene fabric cover that pulls heat away from the body, gel memory foam for extra cooling comfort, and an individual pocketed spring unit for durable support. That’s a great value that many consumers need, and every consumer wants,” he said.
About MLILY USA
With you every sleep of the way. Headquartered in Knoxville, Tenn., MLILY USA is a key supplier of mattresses, pillows, and sleep accessories to the North American bedding market. With a global network of state-of-the-art factories and warehouses spanning more than seven million square feet in Tennessee, South Carolina, Arizona, China, Thailand, and Serbia, the company’s quality products are sold worldwide. In the U.S., MLILY has an exclusive partnership with the International Chiropractors Association to design and market bedding products based on clinical research and manufacturing excellence. MLILY also holds a unique global strategic alliance with Manchester United, the leading sports brand and popular soccer team in the United Kingdom, to deliver rejuvenating sleep products for enhanced physical performance.