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Therapedic International will fly four mattress retailers to Las Vegas to star in its video series ‘Inside Track with Gerry Borreggine’. The retailers are winners of the Therapedic’s contest for best retail ideas to enhance selling and business strategy.
Four retailers and their ideas were chosen by the Therapedic team from entries submitted over the past month. The winners are:
Steve Houk, owner of Boise Mattress (Boise, Idaho), will share how to “treat the customer like family without a budget.” He believes if you treat a customer like they’re family, you’ll sell better beds.
Mindy Nance, store manager of Grand Home Furnishings (Christiansburg, Va.), will focus on how to achieve a personal connection with the customer.
Trent Ranburger, owner of Trent Bedding (Bowling Green, Ky.), will share tips on how to work with multiple customers at once.
Lil Trent, puppet of Trent Bedding (Bowling Green, Ky.) and a local celebrity, will lend his expertise on standing out among the clutter of all advertising in your market.
Winners will receive a trip to Las Vegas, July 22-24 to star in their own episode of ‘Inside Track’ and share their winning idea. The trip includes one round-trip airfare and two nights’ stay at the Wynn Las Vegas resort hotel. Each retailer will shoot their individual episode with Borreggine in the Therapedic showroom (B-946) at the World Market Center on July 23, the day before Las Vegas Summer Market officially opens.
Therapedic is a 60-year-old mattress and sleep products manufacturer. Operating on six continents, with over 50 licensees’ products under the Therapedic brand label, it is a recognized top 10 mattress brand. In addition to key channels of distribution including Top 100 retailers, Therapedic top-of-bed products are sold exclusively through Bed Bath & Beyond.